Yoga and its Relation to Health Essay - 1178 Words

Yoga has been practiced for more than 5,000 years. There is an estimated 11 million Americans enjoying the health benefits of yoga. Though few people even know why. Most people think it’s just â€Å"Stretching†, But very few ever really stops to think about the health benefits of yoga. So let’s look at a few of these shall we? Some of the most commonly talked about benefits of yoga are the all-around fitness, weight loss, Stress relief, inner peace, improved immunity, living with greater awareness, better relationships, increased energy, better flexibility and posture, better intuition, increased lubrication of the joints ligaments and tendons, massages all of the organs in the body, complete detoxification, excellent toning of†¦show more content†¦The implementing of Kundalini yoga (the yoga of awareness) have shown to held drug addicts increased their quality of life according to psychology questioners like the behavior and symptom identification sca le and the quality of recovery index. For chronic lower back pain, specialists in Yoga for Healthy Lower Backs have found 30% more benefits than usual care alone in the U.K. clinical trial. Yoga health for lower backs program is the dominant treatment for society (both cheaper and more effective than usual care alone) due to 8.5 fewer sick days off work each year. In a study from the U.S. National Library of Medicine National Institutes of Health it was shown those ten healthy, untrained people ages 18-27 years old they ran studies on muscle strength, endurance, flexibility, cardio-repertory fitness, body composition and pulmonary function. Two classes per week, for eight weeks. The results of the findings were Muscle strength 31%, Elbow extension, and Elbow function 19% and Knee extension increased by 28%. The Isometric muscular endurance for Knee flex was 57%. Ankles flex Shoulder elevation, Trunk extension, and trunk flexibility increased by 13% and 14% respectively. Absolute and Relative maximal oxygen intake increased by 7% and 6% respectably. These findings show that regular Hatha yoga practice can improve the health aspects for physicalShow MoreRelatedThe Yoga Sutras, The Science Of The Mind, Body And Spirit1200 Words   |  5 PagesIntroduction Top In the Yoga Sutras, Yoga is defined as union of mind, body and spirit. Classically, Yoga is understood as the science of the mind. [1] These days it is assuming importance in improving mental health and quality of life in the treatment of a number of disorders. [2] Several diseases affect a person s biopsychosocial functioning to a greater or lesser degree. [3] These diseases are known as psychosomatic diseases. Psychosomatic means mind (psyche) and body (soma). A psychosomaticRead More The Health Benefits of Yoga Essay1186 Words   |  5 Pages Yoga is a practice that anyone of any age can complete anywhere at anytime. It originated in ancient India and is estimated to be nearly five thousand years old. Through yoga, one is able to find his or her path to peaceful bliss within him or her self (Finney 25). The mind and the body become balanced with each other, giving one the sense of enlightenment (The Magic of...Meditation). Depending on the styles and poses a person is to choose, yoga benefits a person not only physically, but mentallyRead MoreExploring the Therapeutic Effects of Yogic Techniques for Stress Management1284 Words   |  5 Pagesknown about the beneficial effects of a yoga practice and self-care as an alternative to medication interventions. Within the area of Social Care, the use of yogic techniques can be extremely beneficial through creative approach for both service users and social care workers. The need for alternative approaches to self-care in the field of social care can be achieved through the use of yogic techniques to help with stress management. The health benefits of yoga can help to reduce stress and anxietyRead MoreImproving Chinas Image Through Advertisement1048 Words   |  5 Pagesfood chains popped up everywhere throughout the nation (Song, 2013). As the society became increasingly wealthy and open, however, the novelty of the products wore off. The negative side effects of consuming the product, such as harm to a family’s health, became a great deterrent from purchasing the product and KFC began to see its market shares plunge. KFC’s May same-store sales even declined by around 25% in 2013 (Brandau, 2013) However, the company ran a huge ad campaign that highlighted theRead MoreThe Effects Of Yoga On Diabetes Prevention And Treatment1672 Words   |  7 Pagesattention to the research on effects of yoga in diabetes prevention and treatment† (Jyotsna, 2014). For instance, this researcher touches on the basic problem we face in today’s society. Many people want to turn to drugs to fix the issues which are costly. Using practices like yoga can cut down on long term drug costs and actually stop diabetes in its track. This piece specifically is going to be about the effects that yoga have on improving physical health, quality of life, and most importantlyRead MoreWestern Vs. Western Therapeutic Culture1294 Words   |  6 Pagessearch for coping mechanisms. The introduction of eastern religion served exactly that purpose and lead to the boom of the western therapeutic culture starting in the 1950s with the emergence of humanistic psychology. Today, meditation, mindfulness, an d yoga have detached themselves away from their original purpose in eastern religions and have become the solution for managing and succeeding in life. This coping mechanism, however, becomes problematic when Americans cease to attempt to change their situationRead MoreHealth Care Provider and Faith Diversity 1238 Words   |  5 Pagesdifferent religions that a health care provider may care for in the nursing field. It will discuss the spiritual perspective, as well as the critical components of healing, such as through prayer and meditation. The writer will give a brief summary of each religions belief. The three religions that will be discussed in this paper are Native American, Hinduism, and Buddhism. This paper will discuss what is important to people who are cared for of a particular faith by the health care provider who may haveRead MoreThe Global Fitness And Athletic Clothing Stores1637 Words   |  7 PagesSITUATION ANALYSIS The global fitness and athletic clothing stores industry generates more than 1.9 billion US dollars per annum (IBISWorld, 2015). Lululemon Athletica provides high quality apparel for the ever-growing global health conscious population (WHO | World Health Statistics 2015, 2016). A SWOT analysis (Appendix 1) illustrates potential and weakness of this hugely successful brand. Furthermore, environmental factors can play a role in the company s operations. Macro Environmental FactorsRead MoreThe Positive Effects of Having Sport Activities for Prisoners1706 Words   |  7 Pagesfor prisoners’ health. Second, physical activity and sports for social rehabilitation and third, physical activity and sports participation and provision (Gehre Vonck, 2012). Mental Emotional Health: Imprisonment conditions contribute to the emergence of many physical and mental prisoners’ health problems compared to the community outside the metal bars or chained fencing. There are numerous studies showing that physical activity and sports create a positive outcome to our health. In a questionnaire-basedRead MoreThe Documentary Stress Silent Killer 1130 Words   |  5 Pageshave participated in are going on rollercoasters and snowboarding and scary movies. I enjoy these stressors because I get the thrill but it safe controlled setting. The most interesting data in this documentary were identified with hierarchy in relation to stress. Stress exists within hierarchy, which is a social construct. A study was conducted which the position of your career specifically corresponds to the risk of disease and the length of life. Essentially saying, feeling low ranked can generate

Substance Abuse Counselor Career Essay - 919 Words

I have wanted to be a counselor since my freshmen year of high school and in the counseling field there are many specialties that I can focus on. I am fairly certain that I want to specialize in helping people with substance abuse and their families. I have always focused my studies, interests, and work on things that will help me in this field and I have a lot of qualities that help to enhance me in my eventual career. There are difficulties when I get to practice also like what people perceive as correct counseling style, challenges with my gender and race, and finally creating my own counseling style and plans. Currently I am studying for my psychology degree and planning on finishing with my bachelors’ degree in 2014, I have faced†¦show more content†¦100).† This cycle is broken through detoxifying the body of these substances and then dealing with withdraw symptoms. Withdraw is usually the most trying time in recovery, common symptoms are nausea, nightmares , seizures, depression and hallucinations (Renner, et al, (2011) p.102). Another challenge I face is one of my own, my age, race, and gender. By the time I graduate I will be at least 22 years old and most people that become addicted get that way at a young age. The younger the child that tries the drug, the more likely they are to become addicted (Berger, (2006) p.456). As a Caucasian woman I will most likely be dealing with African American men, because they have the high numbers of inmates in prison for drug-related crimes (Roger Merkle (2005) p. 7). My gender and race may make it hard to overcome differences and gain their trust, but I hope to break through to them enough so that they can open up to me in therapy sessions. I plan to do my best to understand them and help them as much as I can so that they can see that I am serious about helping them. Another problem many counselors with run into is that people are many times forced to choose between prison and rehab, so those in rehab may not want to be there. Again I will need to overcome their attitude and gain their trust. As I said earlier, a substance abuse counselor helps people who are addicted to drugs and alcohol, but I am looking to not only help thoseShow MoreRelatedSubstance Abuse Counseling Laws And The Aca Ethics Code1465 Words   |  6 Pages Substance abuse counseling can be a rewarding career for anyone who has a desire to help people who are battling an addiction to drugs or alcohol. A substance abuse counselor can work in hospitals, prisons, therapeutic facilities, and halfway houses. The purpose of a substance abuse counselor is to help those who have an addiction manage it. In this paper I will be discussing Texas state counseling laws and the ACA ethics code and how these two can guide my work as a substance abuse counselorRead MoreEssay on Profile of a Substance Abuse Counselor1123 Words   |  5 PagesIntroduction A career path which I am considering for my future is that of a substance abuse counselor. Substance abuse counselors provide assistance and therapy to clients wishing to stop their use and abuse of alcohol and drugs. I am considering this field because of my personal experience with substance abuse and a desire to help others towards recovery, as well. In order to further understand this occupation, an acquaintance who works in the field and who possesses a similar background agreedRead MoreSubstance Abuse And Addiction Counselor1393 Words   |  6 PagesSubstance Abuse and Addiction Counselor Substance abuse as well as addiction is a topic many people choose to ignore or tend to believe that it does not affect them. 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The questionRead More Job Requirements of an Addiction Counselor Essay1007 Words   |  5 PagesThe job of an addiction counselor specializing in, but not limiting my choice to substance abuse is the job profession I have chosen. The opportunities for this field are very open in my area of the country and throughout the Unites States. The counselors that work within range of me are very busy, and have little time to offer to a person in training. I was able to arrange an email interview with a particular counselor working at a rehabilitation facility for alcoholics and drug addicts. His jobRead MoreSubst ance Abuse Counselor For A Non Profit Organization1527 Words   |  7 Pagesworks in North Carolina as a Substance Abuse Counselor for a non-profit organization. She holds in a master s in psychology and a master’s in social work. The main goal with speaking with her was to understand the workings of a person that is working in the field of psychology with a masters or bachelor’s degree and is satisfied with the choices made. When ask the question to a young person what do you want to be when you grow up? We find many people have decided on a career path early in life generalRead MoreDifferent Stages Of Career And Life850 Words   |  4 PagesDifferent Stages in Career and Life According to Capuzzi Stauffer (2012), the tenuous, but nonetheless important, relationship between the different stages in career and life are understood to be explored in clients in two different stages of change. The first stage is known as the transtheoretical model of behavioral change. This model consists of six stages that clients experience during the onset of their change (Capuzzi Stauffer, 2012). The stages of change are (DiClemente, 2003): precontemplationRead MoreThe Who, What, and Why of Substance Abuse Essay666 Words   |  3 Pages Substance abuse is the habitual use of mind altering substances (Substances). Addicts have a false or altered look on reality; they need help seeing what is wrong with the life style they are living. Nikki Sixx once said,† Addiction- When you can give something up at any time, as long as it’s next Tuesday!† Recovery is teaching a person to break old habits. Substance abuse counselors are very important, not only in the mental health field, but in society as well. There are many options when itRead MoreWhy I Chose to Become a Mental Health Counselor Essay1290 Words   |  6 Pagesmental health counselor Counseling others is a difficult job that requires people to listen, take notes, and respond in ways that are positive and helpful. It is important that trust be built between the counselor and the patient so that the patient will feel comfortable speaking about issues that are private or embarrassing. There are many different types of counselors including drug counselors; marriage counselors, grief counselors, job counselors, diet and exercise counselors, and others thatRead MoreInternship Assessment: Counselor of Domestic and Substance Abuse Victims649 Words   |  3 PagesInternship Assessment Internship Assessment My internship as a counselor of domestic and substance abuse was challenging and practical. I came into contact with domestic violence defendants, substance abuse defendants, as well as DUI first second time offenders. These are people who have problems with impulse control, some emotional instability, and people who need to reevaluate how they make their choices. Having an internship in this environment and with these populations helped me realized

I hate dutch Essay Example For Students

I hate dutch Essay The worst movie I have seen lately has to be Dutch. A less than heart warming movie about a misunderstood little rich kid and his mothers working class boyfriend traveling home for thanks giving dinner. They go on to a have a not so exciting adventure with a totally ridiculous story driving this train wreck. Not only is everything that happens in this story totally unbelievable. Each event gives you another reason to dislike one of the characters a little more. By the end of this movie I found myself not caring if these to made it home or died in the process. In the beginning of the story the boys mother and father have gotten a divorce. I was a messy affair leaving the mother at the mercy of the father. She has moved on and started dating a man named Dutch with a working class background. The boy, Henry, is away at boarding school awaiting his fathers visit that will never happen. The mother desperate to be there for her son tries to convince him to come see her for the holiday. Hen ry refuses because he blames his mother for not making her marriage work. And this is were the whole thing falls apart. The mother, Mary, decides that she would really like for her son to come to her house. So she sends Dutch to go up and bring the boy to her. So off like a bounty hunter in the old west Dutch goes out to get his man. And our adventure begins. Now right here is were I get a little confused. I just cant help to wonder why Dutch, a man this poor boy has never met, is going to pick him up. Its not like this school is an hour away its a couple a days in the car together. And this might be ok under better conditions. But, considering that this child has a lot of anger towards his mother. You would think that this would be a good opportunity for them to talk. Not to mention the fact that Henry hasnt excepted his parents divorce and the last thing he is going to want to do is meet her new boyfriend, who is taking his fathers place in Marys life. His mother doesnt even consi der coming with. Not that she is busy or any thing. She just feels that Dutch can handle it. Making her seem very week and helpless. Not the type of roll model I would want for my daughter. Then we get to meat this poor mistreated little rich kid. And after just a few minutes we end up feeling like this little brat might not even be good enough for these less than desirable parents. We first see him when his mother calls him to invite him to Thanksgiving dinner, since his father asked her to cancels the plans he and Henry had. When a small boy comes to get him for the call he immediately starts to intimidate him. He gets on the phone with his mother and immediately dismisses any thing she has to say. He goes on to blame her for the family not being together any more. Then after he takes the call all the other boys come out to throw paper planes at him and laugh at his misfortune. This might have been some sort of attempt to show us how upset Henry really is. All is showed me was a kid taking every advantage of his situation. He is only worried about himself. He not only doesnt thank the younger boy for coming all the way up stairs to tell him his mother is on the phone. He freaks out, yelling at him for not knocking on the open door. We see that he is not a liked person when he has a fight with his mother on the phone and his class mates come out not to console him but to throw paper air planes and laugh. Not that this seen even makes sense. Its almost as if someone put just part of that seen in and no one noticed in time. Then comes the boyfriend. He shows up at Henrys room before he gets there. He just walks right in and starts walking around. Then he starts going though the boys things he looks trough cabinets under folders and any where else he feel the need to snoop. Henry walks into the room and starts to throw Dutch around like a rag doll. He ends the pummeling with a few shots from a pellet gun. After fumbling around like some sort of fish out of water Dutch finely gets his composure and grabs the gun from the 12 year old Henry. .u1dc054a30c74f7e3c45f396661364f10 , .u1dc054a30c74f7e3c45f396661364f10 .postImageUrl , .u1dc054a30c74f7e3c45f396661364f10 .centered-text-area { min-height: 80px; position: relative; } .u1dc054a30c74f7e3c45f396661364f10 , .u1dc054a30c74f7e3c45f396661364f10:hover , .u1dc054a30c74f7e3c45f396661364f10:visited , .u1dc054a30c74f7e3c45f396661364f10:active { border:0!important; } .u1dc054a30c74f7e3c45f396661364f10 .clearfix:after { content: ""; display: table; clear: both; } .u1dc054a30c74f7e3c45f396661364f10 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1dc054a30c74f7e3c45f396661364f10:active , .u1dc054a30c74f7e3c45f396661364f10:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1dc054a30c74f7e3c45f396661364f10 .centered-text-area { width: 100%; position: relative ; } .u1dc054a30c74f7e3c45f396661364f10 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1dc054a30c74f7e3c45f396661364f10 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1dc054a30c74f7e3c45f396661364f10 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1dc054a30c74f7e3c45f396661364f10:hover .ctaButton { background-color: #34495E!important; } .u1dc054a30c74f7e3c45f396661364f10 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1dc054a30c74f7e3c45f396661364f10 .u1dc054a30c74f7e3c45f396661364f10-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1dc054a30c74f7e3c45f396661364f10:after { content: ""; display: block; clear: both; } READ: Philosphy EssayEven if you did believe that this little boy could throw around a grown man. The seen just doesnt make sense. What are these people thinking? Dutch just goes to get this kid and nobody even bothers to call and let him know he is coming. Then to show up and start looking through the kids things. That is a complete violation of Henrys personal space. Who does this guy think he is. Maybe its just me. But I dont think dating someone dose not give you the right to search their kids room. Not the way to win him over. He deserved to have the kid kick him were it counts. After that I just dont see how this is going to be good person to spend some time with this alre ady misguided child. They then go on to have a boring and uneventful trip back home for thanksgiving dinner. Never giving you any reason to believe that you should even consider these people a human. Which makes it hard to care about the characters plight. A problem only compounded by the complete lack of acting skills. Bibliography:

Untitled document (3) Essays - Economy, Stock Market Crashes

Most people mark the beginning of the great depression with the day known as Black Tuesday. What happened on Black Tuesday why is that day so important. A corporation is a business which individuals by stock in. The more stock one owns the larger share of the corporation that person has. These stocks are bought, sold, and traded on the stock exchange which is located on Wall Street in New York City. The success and failure of these corporations is gauged by the Dow Jones industrial average. The Dow Jones is an index which shows how large corporations are performing on the stock exchange. If the Dow Jones average goes up this means that corporations are prosperous and their shareholders are making money. If the Dow Jones average goes down this means that many of the corporations are facing economic hardships. Throughout the 1920s the Dow Jones industrial average had steadily gone up along with the unprecedented economic growth in the United States. In fact it had continued to rise for nine years in a row. However, in 1929 the stock market saw major fluctuations. Throughout the year there were ups and downs as investors bought and sold in sporadic fashion. During the summer months some economic analysts predicted a major slump but most did not heed this warning. Thursday, October 24, 1929 was the first day that saw a dramatic shift. When the stock exchange on Wall Street opened there was heavy trading with many choosing to sell their stocks and get out of the market. This caused an 11% drop in the value of the market. A group of leading bankers even held a meeting to see if they might be able to find a solution to the panic that had ensued that day. Monday, October 28, saw even more activity. The Dow Jones industrial average spiraled further downward. This meant that many investors desired to sell their stock but no one wanted to purchase those stocks for the prices they were being sold at. The next day Tuesday, October 29, 1929 was the day that will forever be r emembered as Black Tuesday. That day the Dow Jones industrial average fell 30 points losing 12% of its value. More than 16 million shares were traded, a record that would stand for more than 40 years. With so many investors looking to dump their stocks hysteria ensued and thousands of people lost their personal fortunes. The stock market had lost more than $30 billion in value over the course of two days and the event became more known as the stock market crash. The stock market continue to fall even lower over the next two weeks before finally stabilizing in mid November. June of 1930 saw another slump in the market and yet another downward spiral occurred in April of 1931. Investors had lost faith in American economy. The decline in stock prices caused bankruptcy and business closures for many corporations. Expansion and innovation became more difficult as no one wanted to invest their financial capital and take risks. As a result it would take more than a decade for the US econom y to recover. This is why black Tuesday is considered the event that started the Great Depression.

Consumer Behaviour †Theory and Practice The WritePass Journal

Consumer Behaviour – Theory and Practice 1.0 Introduction and Discussion – 20% Consumer Behaviour – Theory and Practice 1.0 Introduction and Discussion – 20%2.0 Critical Analysis (Theory) – 50%2.1 Definition of Consumer Boycott2.2 Advantages of Boycotting2.3 Disadvantages of Boycotting2.4 Example of Successful Boycott2.5 Solution for Companies to handle boycott3.0 Conclusion – 20% 1.0 Introduction and Discussion – 20% 2.0 Critical Analysis (Theory) – 50%2.1 Perception2.2 Attitudes2.2.1 Definition of Attitudes2.2.2 The functions of Attitudes2.2.3 Attitude Models2.2.4 Measuring Attitudes2.2.5 Marketer changing consumer attitudes3.0 Conclusion – 20% Reference ListRelated 1.0 Introduction and Discussion – 20% Consumer buying is important to society because it is a key component of the economic system of many countries, it can influences by political, religious, spiritual, environmental, social and cultural aspects of society (Jim Blythe, 1997). Nowadays, consumers are more toward to ethical purchasers because they are more aware that their consumption pattern is part of global political and economic system (Solomon, M., G. Bamossy, S. Askegaard and M. Hogg, 2009). Generally, consumers reflect their values and beliefs by what they do or do not buy (Dickinson and Hollander, 1991). For example, consumer perceptions will signify the strengths and weaknesses of countries by favouring or dislike goods produced in a particular country. Sometimes consumer negative experience generate boycott of a company’s products, or even protests against everything from a politically undesirable country by discourage consumption of products from certain companies or countries, like boycotting Israel products. Boycotting is a form of ethical purchase behaviour. The term â€Å"boycott† arose in the year 1880 after Captain Charles Cunningham Boycott, an English land agent in Ireland whose ruthlessness in evicting tenants led his employees to refuse all cooperation with him and his family (Hazem Jamjourm, 2008). According to an Environics, the trend to boycott and warn against those irresponsible companies are strongest in North America and Oceania, and Northern Europe, while in Eastern Europe, Central Asia and Latin America taken boycott is very unlikely (Rob Harrison, Terry Newholm, Deirdre Shaw, 2005). Boycotts have become a pervasive and effective instrument of consumer dissatisfaction in today’s marketplace. Economist (1990, p. 69) writes: ‘Consumer boycotts are becoming an epidemic for one simple reason: they work to initiate organizational and social change’; a recently conducted survey reports that 50% of Americans claim to have taken part in a product boycott (Dolliver, 2000). Between 1988 and 1995, over 200 firms and over a thousand products were actually subject to organised boycotts in the US. On the other hand, according to the Co-operative Banks latest research the value of boycotts in 2007 was up by 15% in the food and drink sector and 20% in the clothing s ector. Money talks, they say. So listen to these figures food and drink boycotts in 2007 in the UK  were valued at  £1,144m, travel boycotts  £817m, and clothing boycotts  £338m (Ethical Consumer, 2008). 2.0 Critical Analysis (Theory) – 50% 2.1 Definition of Consumer Boycott Boycotts are a widely used movement tactic to gain influence over corporations to adopt some change in practice or policy. It can be anti-corporate, labour, and other social change movements (Manheim, 2001). In this few years, a number of theorists have studies and outline the theory of boycott. Smith (1990b:258) explain boycott was essentially a moral act; an expression by the consumer of disapproval of the firms activities and disassociation from them. Friedman (1999, p.4) defines consumer boycotts as â€Å"an attempt by one or more parties to achieve certain objectives by urging individual consumers to refrain from making selected purchases in the marketplace.† Laidler (1968) defines boycotting as â€Å"an organized effort to withdraw and induce others to withdraw from social or business relations with another.† From different view of the theorists, consumer boycotts can be explain in more specifically that consumer boycotts is a collective act from the consumers to refusing buying a company’s services or products, consumers express their dissatisfaction with intention and make political claims about corporate practices. 2.2 Advantages of Boycotting Although boycott would seriously hurt the business, in fact, boycott has advantages. The main advantage of boycott is a way that consumers can use their power for positive social change. Another advantage is the exposure of irresponsible company with less people buying their products and buying substitute goods. As result, demand and supply for substitute goods will increase to enhance competition in the market and firms will reduce their process as a result to compete and also to gain the extra consumers this will benefit the smaller firms to gain more of the market share (Baumeister, Roy F., 1998). 2.3 Disadvantages of Boycotting Boycotts are an unwelcome act to marketers because firms targeted by a well-supported consumer boycott have apparently failed to sustain a sufficient customer focus. In the recent world, most of the companies are sensitive to boycotts because they can have serious financial implications (Pittman, Thane S., 1998). Observably, there are lots of disadvantages to boycotts though. One of drawback is boycotting could be a large reduction in jobs. After boycotting a company, there can cause an unfavourable impact on individuals and communities which become innocent victims of the economic damage. Secondly, the company reputation will be harmed as a result on the impact of consumer boycott. Hence, this is not good for company as it would need to lower its prices to get back the consumer purchasing demand. Somehow, consumers boycotting not purchase particular countries produce cause a loss of worldwide specialisation and technology in third world country because most of the company may not do business with them. Also this action may limit consumer choice from the market. Another disadvantage to the company is that the company budgets will get ruined and will need to be analysed and changed. Furthermore the gross domestic product of the host country could fall. Besides that, there can also result irregularly violence and antipathy from the boycotts. As conclude, although consumer boycotting brings lot of drawback to companies as well as it also bring advantages. Marketer should make a balance view of boycott and learn from other companies’ mistake to enhance the operation and create positive value to consumers. 2.4 Example of Successful Boycott In fact, empirical examinations of corporate recognition to boycotters demands found that only a quarter of all publicized boycotts were successful (Friedman, 1985). Boycotts can be successful because when result in increased public scrutiny of the company. This in turn will cause concerns inside the company about lost profits from the loss in consumer interest and companies are always concerned about their financial position. Countless successful boycott examples could be given of the boycott in use by many different groups of people in past centuries. One well-known successful boycotting example is boycotting Barclays Bank in year 1986. Boycotter choosing to boycott Barclays Bank because they have strongly believed Barclays’ company as the largest bank in South Africa supported apartheid is a wrong consequence. Besides that, consumers participate in the boycott may have been motivated by the belief that supporting boycott could helping people from South Africa by forcing Barclays’ withdrawal and speeding the downfall of the apartheid regime, secondly is the consumers desire not be associated with a company that directly or indirectly benefits from apartheid, a â€Å"clean hands† motivation; and lastly it show that a reluctance to be seen patronizing the â€Å"apartheid bank,† an avoidance of unseemly conspicuous consumption. As result, Barclays was forced to pull out of the co untry after protests against its involvement during the apartheid regime. Also at that time, Barclays led to a drop in its share of the UK market from 27 percent to 15 percent. Consumer boycotts upon environmental arguments are a strategy commonly used by many environmental NGOs. Procter and Gamble has been focus of a long running boycott from the Uncaged Campaign due to the use of animal testing. PG declare that animals are used in their ‘product safety research’, as well as cats and dogs in pet food experiments, Uncaged’s investigations continue to expose disturbing examples of PG’s ongoing involvement in a painful and dangerous animal tests. PG test on animals because of their desire to get new chemical ingredients on the market and to make as much money as possible. Garrett’s (1987) review of the boycott literature hypothesized six factors in boycott participation: the awareness of consumers; the values of potential consumer participants; the consistency of boycott goals with participant attitudes; the cost of participation; social pressure; and the credibility of the boycott leadership. However, according to the report on boycott PG Day 2010 actions, the fourteenth global boycott PG Day on 8 May 2010 has ratcheted up the pressure on PG to stop their cruel and unreasonable animal testing. Moreover, another famous boycott case is the Nestlà ©. A number of groups, many of which are coordinated by the International Baby Milk Action Network (IBMAN), have called for the boycott of Nestlà © products due to Nestlà ©Ã¢â‚¬â„¢s marketing practices in promoting infant formula in poor countries. IBMAN points to the dangers of formula feeding in developing countries (most notably, lack of clean water to use in mixing formula powder). Further, it maintains that Nestlà © is exploiting susceptible customers and contributes to increased infant mortality. To examined the boycotters’ intentions to participate, motivations for participating, and actual product choice, as result their participation is based on product judgments and their perceived badly of Nestlà ©Ã¢â‚¬â„¢s actions, boycott participation and brand image. According to observers of boycotts, boycotters have this feeling because they are referring to the ‘moral outrage’ (Smith 1990). The latest Update of Baby Milk Actions Boycott News, the international boycott is having an important impact on Nestle, not only in direct economic terms but also in manipulate damage to its corporate image, management morale and management time the company must spend struggle it. 2.5 Solution for Companies to handle boycott It is not possible to study consumer boycott effectiveness without studying the target’s reaction to the protest. A satisfactory response, complying with a campaign’s demands, can stop a boycott before it has even got under way, whereas a reaction that is deemed insufficient or abusive could potentially recruit new members to the campaign. Smith identified four key types of management response: ignore, fight, fudge/explain or comply (1990b: 254). One increasingly popular solution used by marketers is to set up a joint task force with the boycotting organization to try to iron out the problem. For instance, in the US, McDonald’s used this approach with the Environmental Defence Fund, which was concerned about its use of polystyrene containers and bleached paper. The company agreed to test a composting programme and to switch to plain brown bags and to eliminate the use of antibiotics in such products as poultry. 3.0 Conclusion – 20% In conclusion, consumer boycott is an effort to punish those irresponsible companies. Yet consumer boycotts often have a large number of participants, and sometimes be successful in changing the behaviour of firms. Generally, participation may be driven by individual motivations such as guilt, the maintenance of self-esteem, and the avoidance of dissonance; individuals may seek a thrill of victory; or behaviour may be influenced by a false consensus bias. Despite the problems of causation, many writers agree that there is persuasive and widespread evidence of boycott actions delivering on social or environmental goals. Examples include PG anti animal testing in production; keep away from Barclays Bank apartheid in South Africa and persuade Nestle to take responsible the problem in third world. Obviously consumer boycotts cannot effectively address the full range of social and environmental issues, because it requires choice and competitive markets to function. Finally, consumer boycotts have the potential to harm many innocent parties, including guiltless workers and the various economic entities that depend on the boycotted firms. 2) B) Discuss the various ways in which marketers can attempt to influence consumer perception and attitudes, using examples to illustrate your argument. (60%) 1.0 Introduction and Discussion – 20% According to International Monetary Fund (2010), analyse that in year 2010 the world spending is at GDP 62,909274. United States have the highest GDP, which are 14,657,800. Consumer is the most important person to marketer because marketer takes into account consumer likes and dislikes on the production of goods and services. Marketing and consumer behaviour are basically connected.   By clearly understanding of consumer behaviour to support all marketing activity, it is a necessity to organizations for being marketing orientated and thus profitable. However, to understanding what consumers buy or not to buy is the most challenging concept to marketers. As consumer buying behaviour is difficult to be understanding clearly because factors affecting how consumers make decision are extremely complex. Buying behaviour is deeply rooted in psychology with dashes of sociology. The reason is, since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. In general, there are three main factors that influence consumers buying decision which are personal, psychological and social. Besides that, involvement also can be a major factor in consumer’s decision making. Because consumers often form emotional attachments to products, for example most people would be familiar with the feeling of having fallen in love with a product. But, studying consumers can help marketers improve strategies. Through obtaining a view into how consumers think, feel, reason and choose. Marketers can use this information to design products and services that will be in demand. By understanding customers better it can improved trading relationships. Next is can reduced cost and greater efficiency, for example, through better targeting of marketing efforts, which reduced the cost per sale. Third is improved competitiveness, by understanding consumer, marketer can through consumer feeling adapt in marketing practice to result more effective. Lastly, it will gain more sales. 2.0 Critical Analysis (Theory) – 50% 2.1 Perception Before making purchase, consumers go through series of steps. These steps include problem recognition, information search, alternative evaluation, purchase decision and post purchase evaluation (Appendix 1). In the information search process, psychological element that influences consumer is perception which influences the way consumers receive information. Jim Blythe (2001) explains perception is the way people build up a view of the world. While William D.Wells and David Prensky (1996) define perception as the process by which an individual uses his or her perceptual processes to selects stimuli, organizes information about those stimuli, and interprets the information to form a coherent, meaningful view of the world (Appendix 2). Stimuli are inputs into any one of the five senses – vision, hearing, smell, taste, and touch. The explanation of the stimuli can be subjective on individual’s environment that becomes the basis for the behavioural processes of learning, attitude formation, and decision making. At the same time, it has cultural, social, economic, and psychological bases since it requires the selection, organization, and interpretation of what the individual senses. For example, consumers manage to purchase certain products and leave the store without becoming overwhelmed. This is because of their background characteristics, past experiences and motivations to satisfy their needs help to assign meaning to the stimuli and recognize products that will offer certain benefits to them. Therefore, marketers should design their packages so that consumers will be able to distinguish them from other stimuli in this hectic retail environment. For instance, Innocent created a range of smoothies especially targeted to kids. In the packaging of this range of products, the Innocent brand identity is enriched with some funny details on the logo, in order to immediately distinguish this product from the others and appeal the children. Perception plays important part in marketing programmes, where the use of pictures, images, spoken and written language, colour, noise, music, tastes and smells are used in such abundance. At the information search stage communication campaigns should be informative in nature, so when marketers make an advertisement it should provide information about the product and its attributes to consumers. This helps in creating brand awareness and dispelling doubts regarding the product among consumers. Individual’s perception is unique and powerful in its inferences for marketers. Usually, consumer purchase will take place when individual perceives that product or service will offer benefits of needs. Hence, marketers must understand how perception works in order to communicate successfully a product’s benefits. In reality, consumers exposed to advertising and promotion do experience information overload.   Hence, the perceptual process includes a component called selective perception, which allows individuals to screen out some stimuli while allowing other stimuli to be perceived. Therefore marketer can use clear communication as strategy. Advertisements should be copy tested to ensure consumers get the message. Things to avoid include incorrect understanding of imagery, inappropriate humour, and double entendre. Also, lengthy communications are less likely to pass through consumer’s mental filters. Perception is also subjective. People understand things differently. The manner in which consumers organize and interpret information is individualistic and biased. That is, people experience subjective perception; perception deviated from reality due to individual differences in the perceptual process. 2.2 Attitudes 2.2.1 Definition of Attitudes The next step of consumer buying process is evaluation of alternatives which information is gathered. Another key element that influences the evaluation process is the attitude of the consumer towards the product. Attitudes are learned, it will be affected by new information and experience. Consumers use perception and learning to gather new information and combine with knowledge about product’s quality and benefits. This serves the basis for evaluating the choice products from which consumer will make purchase decision. An attitude is how positive or negative, favourable or unfavourable, or pro or con a person feels toward an object. This definition views attitudes as a feeling or an evaluative reaction to objects. A second definition represents Attitude can be defined as ‘a learned tendency to respond to an object in a consistently favourable or unfavourable way’ (Onkvisit and Shaw, 1994). This definition is slightly more complicated than the first because it incorporates the notion of a readiness to respond toward an object. A third definition of attitude popularized by cognitively oriented social psychologists is: ‘an enduring organization of motivational, emotional, perceptual, and cognitive process with respect to some aspect of the individual’s world’ (Krech and Crutchfield, 1948). This views attitudes as being made up of three components: (1) the cognitive, or knowledge, component, (2) the affective, or emotional, component, and (3) the cognitive, or behavioural-tendency, component. As conclude, an attitude is a learned tendency to act in a consistent way toward an object based on feeling and opinions that result from an evaluation of knowledge about the object. Yet, attitude formation is the process by which individuals form feeling or opinions toward other people, products, ideas, activities, and other objects in their environment (Michael R. Solomon, 2004). Attitude toward object is combine with three factors, first is learned knowledge form previous experience, second is evaluation based on individual’s knowledge, last is tendency to act based on evaluation. Attitudes are important to marketers because consumer will based on their attitude towards the product to buy or not to buy. But marketer cannot directly observed attitudes as attitudes are the result of motivation, perception, and learning. By understanding consumer attitudes, marketers can use interviews and surveys to measure consumers’ attitudes. 2.2.2 The functions of Attitudes Daniel Katz (1960) has developed functional theory of attitudes to explain how attitudes facilitate social behaviour. Attitudes provide individuals to apply their knowledge to an evaluation of alternative products and, consequently, to make faster, easier, and less risky purchase decisions to satisfy their needs. Obviously, attitudes help individuals with four primary functions, which are utilitarian, value-expressive, ego-defensive and knowledge function. To clarify, utilitarian function is gain utilitarian benefit from the product, while value expressive is product express individual’s values and lifestyle, and ego defensive is about a product that support self-concept and finally knowledge function is organize individual’s knowledge about product in his or her environment. 2.2.3 Attitude Models Consumers’ attitudes to products can be complex. They vary according to valence, extremity, resistance, persistence and confidence (Jim Blythe, 2008). Attitude has three components: affect, which is about the consumer’s emotional attachment to the product; behaviour, involves the person’s intentions to do something with regard to an attitude object and cognition, which is to do with the conscious thought processes. These three components are known as tri-component attitude models or as the ABC model of attitudes (Appendix 3). This model emphasizes the interrelationships between knowing, feeling and doing. Consumers’ attitudes towards a product cannot be determined simply by identifying their beliefs about it. The second attitude model is multi-attribute models. This model is unlike tri-component models cause it focus on an object’s multiple attributes and suggest individual’s attitude toward the object is the result of the aggregation of his or her evaluations of each one. There are three components is this models too, which are attributes on which the object is evaluated, beliefs about whether an object possesses the attribute and an evaluation of the importance or relevance of each attribute in determining the individual’s overall attitude toward the object (Martin Fishbein, 1963). This model is emphasizes that beliefs and evaluations both require evaluation of knowledge. Next is the attitude-toward-the-ad model. This model is an effort to understand how advertising influences consumer attitudes toward a particular product (Terence A. Shimp, 1981). Variables in these models include where, when, and in what context the as is seen as well as the effectiveness of the ad in generating feelings and dispelling negative beliefs. Mean that, an advertisement influences not only consumer’s attitudes about the ad itself but also their view of the product. As conclude, attitude-toward-the-ad model is consumers form feeling and judgments as the result of their exposure to an ad. 2.2.4 Measuring Attitudes In order for marketers to use that various attitude models, they need to measure all of these beliefs and evaluative components. There are three common methods used to measure attitude components. First is the observation of behaviour, second is qualitative investigations then attitude scales. Each has unique advantages, depending on the circumstances and all are helpful in determining the strength and direction of particular attitudes. The most often use by marketer is the attitude scales like consumer survey questionnaires with quantitative scale taken by consumers. In fact, this method may be hard for participants to recall information or to tell the truth about a controversial question. 2.2.5 Marketer changing consumer attitudes Marketer can attempt to influence consumer’s belief, affect, and conative intention by providing information about the attributes and benefits consumers use to form attitudes by influencing the social context in which consumers form those attitudes. For example, usually consumers look to members of their reference group for information and advice, marketers use communication tool to influence consumers and the information and advice can change their attitudes. In actuality, marketer changes consumers’ beliefs or evaluation of the product by promote their product offers benefit and will satisfy their needs better than competitors or previously product. The strategies marketers employ to influence and promote attitude change include adding benefits, changing product or package, changing the criteria for evaluation and linking products to existing favourable attitudes. The most often strategies use to influence attitude change are adding benefits and changing product or package. To enhanced product value, the product must offer multiple benefits to consumers. As consumer’s attitudes will become more positive by product’s perceived value increase. For example, Johnson’s Baby Oil claims to soften a baby’s skin, condition adults’ skin, remove makeup, and promote tanning. Besides that, consumers often form attitudes in response to changes that improve a product’s ability to deliver benefits. Softso ap, for instance, introduced liquid hand soap and in turn favourably influenced consumers’ attitudes about the convenience of the product. An alternative to changing the product itself is changing its packaging. For example, Jif peanut butter available in a plastic container. As result, changing package consumers’ attitudes are formed in part by evaluating packaging features that offer convenience and environmental benefits. The drawback of this changes will increased costs for company to maintain competition within market place and maintain their share hold of market. Also works against the consumer, as newer products make older product obsolete, resulting in more costs to remain current. 3.0 Conclusion – 20% In conclusion, according to Katona and Strumpel (1978), attitudes and perception are closely related. Both concepts tend to affect one’s perceptions and shape one’s behaviour. To identify consumer perception and attitude concept and function, several theories and models were represented. This is to focuses attention on how some of the factors that can contribute to those concepts and how they are evaluated by the consumers. Besides that, some examples are listed to support and identify various way that marketer attempt to influence consumer perception and attitudes. Lastly, it is useful that marketers have a better understanding on consumer’s attitudes and perception so that strategies can be applied in a proper manner to gain competitive advantages from other competitors and also can capture consumers’ attention for products to leading successful. Reference List Jim Blythe, (1997) The Essence of Consumer Behaviour. London, Prentice Hall. Solomon, M., G. Bamossy, S. Askegaard and M. Hogg (2009) Consumer Behaviour: A European Perspective. FT Prentice Hall (4th Edition). Dickinson, R., and S.C. Hollander, Consumer Votes, Journal of Business Research, Vol.23, No.1, 9-20. Hazem Jamjourm, (2008) BDS The Global Anti-Apartheid Movement. Badil Resource Resource Center. Rob Harrison, Terry Newholm, Deirdre Shaw, (2005) The Ethical Consumer. London, Sage Publications Ltd. The Economist (1990), Boycotting Corporate America, The Economist, May 26, 69-70. Dolliver, M. (2000). Boomers as boycotters. Adweek, (Eastern edn), 12 April, 44. Ethical Consumer, (2008) Consumer Boycotts. [Internet] Available from: ethicalconsumer.org/Boycotts/aboutboycotts.aspx [Accessed 10 April 2011] Manheim, J. B. (2001) The death of a thousand cuts: Corporate campaigns and the attack on the corporation. Mahwah, NJ: Lawrence Erlbaum. Smith, N. Craig (1990), Morality and the Market: Consumer Pressure for Corporate Accountability, London: Routledge. Friedman, M. (1999). Consumer Boycotts, New York: Routledge. Laidler, H. (1968). Boycotts and the Labor Struggle: Economic and Legal Aspects, New York: Russell and Russell. Baumeister, Roy F. (1998), â€Å"The Self,† in Handbook of Social Psychology, Daniel T. Gilbert, Susan T. Fiske and Gardner Lindzey ed. Boston: McGraw-Hill. Pittman, Thane S. (1998), â€Å"Motivation,† in Handbook of Social Psychology, Daniel T. Gilbert, Susan T.Fiske and Gardner Lindzey ed. Boston: McGraw-Hill. Friedman, M. (1985). Consumer boycotts in the United States, 1970–1980: contemporary events in historic perspective. Journal of Consumer Affairs, 19, 98–117. Garrett, Dennis E. (1987), â€Å"Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing,† Journal of Marketing 54 (April), pp. 46-57. International Monetary Fund, (2010) World Economic Outlook Report. [Internet] Available from: imf.org/external/ns/cs.aspx?id=28 [Accessed 12 April 2011] Jim Blythe, (2001) Essentials of Marketing. London, Prentice Hall. William D.Wells and David Prensky, (1996) Consumer Behavior. New York, John Wiley Sons, Inc. Sak Onkvisit and John J. Shaw, Consumer Bahaviour, Strategy and Analysis (New York: Macmillan, 1994). D. Krech and R. Crutchfield, Theory and Problems in Social Psychology,   McGraw-Hill, New York, 1948. Michael R. Solomon, (2004) Consumer Behaviou: buying, having, and being. London, Prentice Hall. Jim Blythe, (2008) Essentials of Marketing. London, Prentice Hall. Martin Fishbein (1963), An investigation of the Relationship Between Beliefs About an Object and the Attitude Toward That Object, Human Relations, 16, 233 – 240. Terence A. Shimp (1981), Attitude toward the Ad as a Mediator of Consumer Brand Choice, Journal of Advertising, 10 (2), 9-15 ff. Katiba, G., and B. Strumpel. (1978) A New Economic Era. New York: Elsevier.

How to Develop Editorial Values with Help Scouts Greg Ciotti [PODCAST]

How to Develop Editorial Values with Help Scouts Greg Ciotti [PODCAST] Publishing great content that makes your clients successful is the real challenge of marketing. Having editorial values that help your team stay on the same page while creating customer-focused content is the key to success. Today’s guest, Gregory Ciotti, content marketing manager of Help Scout, can help your team create your own set of editorial values and find the connection between content marketing and customer success. Learn how to make your customers more successful, which, in turn, contributes to your success! Some of today’s highlights include: The lowdown on Help Scout: What it is, what they’ve been doing, and Gregory’s role as content marketing manager at the organization. How Gregory defines great content: something that solves a problem, something that contributes to business goals, and content that serves as a positive representation of the company. The elements of Gregory’s editorial values, including strategy, tactics, and examples. Gregory suggests some objectives to consider when creating content. What Gregory means by â€Å"vivid writing.† Being clear and imaginative is a challenge, but necessary to make you and your customers successful. How to use content to provide context between prospective customers and your product or service. Methods for gathering customer feedback to help you better understand what to cover in your content. Powered by PodcastMotor Actionable Content Marketing powered by By 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share

History Essay Example | Topics and Well Written Essays - 500 words - 95

History - Essay Example These campaigns have however occurred in different periods of time, with each exacting its own influence on the feminist movement. This paper focusses on the evolution of the feminist movement in the 1960s and 1970s. Often referred to as the â€Å"second wave feminism† the 1960s and 1970s feminist movement arose out of the turbulent social turmoil experienced during this period of American history. In these years, the feminist movement became more radicalized, under the directorship of various outspoken American women. The 1960s and 1970s were characterized by a mass entry of women into the workforce as a result of shifting workplace stereotypes against women in the previous decades. Accordingly, the Second wave feminist movement was primarily focused on disassembling workplace inequality, including salary inequity and increasing women’s access to better jobs. Feminists proposed to achieve this by seeking the abolishment of discriminatory laws and unfair labor practices. To this end, feminist activists distributed education materials to women across the country, regarding reproductive health and sex and pursued the legalization of all types of birth control. Feminists created polit ical organizations and published articles, books, as well as essays critiquing sexism and patriarchy in society. However, to achieve equality, feminists realized that women were required to transform the manner in which the society spoke about, thought of, and treated women. This required more than merely changing laws — this demanded a radical shift in every aspect of the American society to ensure that men and women would be regarded as equals. The main objective of feminists in this period was to reverse the ubiquitous belief that since women differed from men biologically, they were inherently more emotional, intellectually inferior, and were better off executing to domestic chores as compared to professional tasks and politics. Additionally, the feminist movement of the